Podcast Episode 43: Jordan Moblo (@jordys.book.club) on Growing a #Bookstagram Account


Growing a #bookstagram account

In Episode 43, Jordan Moblo talks about how he grew his #bookstagram account to over 35,000 followers in a year and a half and shares tips for growing your own #bookstagram account.

This post contains affiliate links (plus: here’s your Amazon Smile-specific affiliate link), through which I make a small commission when you make a purchase (at no cost to you!).


  • Why Jordan started his #bookstagram account (and what his husband thought about it initially).
  • How he grew his account to 30,000 followers in the age of the Instagram algorithm.
  • How he feels about being a male in the predominantly female #bookstagram community.
  • How Jordan fits his #bookstagram “work” in given he has a full-time job.
  • The origin of the white coffee mug.
  • How Jordan found his #bookstagram “aesthetic.”
  • Jordan’s best photography and photo editing tips.
  • How Jordan jumped from reading 15 books a year (pre-#bookstagram) to reading 225 books in 2019.
  • How both Jordan and I got to be Book of the Month judges.
  • Jordan’s Mystery Book Club.

Jordan’s Book Recommendations

Two OLD Books He Loves 

Two NEW Books He Loves

One Book He DIDN’T Love

One NEW RELEASE He’s Excited About

Other Books Mentioned

Other Links

About Jordan

Growing a #bookstagram account

Jordan runs the #bookstagram account @jordys.book.club, which has over 35,000 followers.

He is also a television Executive and lives in Los Angeles.

Next Episode

Mini Episode featuring Jayda Justus (@thehistorymom) on historical fiction and nonfiction history (airing January 29).

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Growing a #Bookstagram Account


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